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Stop 4 of 10 on Florence Dressed the World
Officina Profumo-Farmaceutica di Santa Maria Novella
Historic Center, Florence
A Preview
"Step inside the doorway ahead of you, if it's open, and the first thing that hits you isn't a sight, it's a smell — a wall of it, herbs and rosewater and something older underneath. This is the Officina Profumo-Farmaceutica di Santa Maria Novella, and it is, by most reckonings, the oldest pharmacy on earth. Because fashion isn't only what you wear."
Hear the full story in the app — narrated and timed to play right where you're standing.
The Reveal
This stop is part of the tour’s larger story. An optional reveal at the end lets you revisit which details stayed perfectly honest and which got a little extra help.
Tour Stops
Follow the full Florence Dressed the World route.
- 1 Introduction
- 2 Orsanmichele / Palazzo dell'Arte della Lana
- 3 Palazzo Pucci
- 4 Officina Profumo-Farmaceutica di Santa Maria Novella
- 5 Palazzo Spini Feroni — Salvatore Ferragamo
- 6 Gucci Garden — Palazzo della Mercanzia
- 7 Scuola del Cuoio — Santa Croce
- 8 Pitti Palace — The Sala Bianca
- 9 Antico Setificio Fiorentino
- 10 The Reveal
Hear the full story at Officina Profumo-Farmaceutica di Santa Maria Novella
This is just one of 10 stops on the Florence Dressed the World tour. Download the app, put in your headphones, and experience it for real.
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