4 Stop 4 of 12 on The South Bank

The OXO Tower

South Bank, London

A Preview

"Look up at that square tower with the windows arranged in three vertical rows on every side. Those windows are not decoration. Read them. Circle, cross, circle. On all four faces of the building. That spells OXO, and it exists because of an advertising ban and a very clever architect. You can still go up."

Hear the full story in the app — narrated and timed to play right where you're standing.

The Reveal

This stop is part of the tour’s larger story. An optional reveal at the end lets you revisit which details stayed perfectly honest and which got a little extra help.

Previous stop

Southbank Centre & the National Theatre

Next stop

Tate Modern
The South Bank

The South Bank

12 stops · 1h

Experience This Tour

$9.99 one-time

Tour Stops

Follow the full The South Bank route.

  1. 1 Introduction
  2. 2 The London Eye
  3. 3 Southbank Centre & the National Theatre
  4. 4 The OXO Tower
  5. 5 Tate Modern
  6. 6 Shakespeare's Globe
  7. 7 The Anchor, Bankside
  8. 8 The Clink & the Golden Hinde
  9. 9 Borough Market & Southwark Cathedral
  10. 10 The Shard
  11. 11 HMS Belfast
  12. 12 The Reveal

Hear the full story at The OXO Tower

This is just one of 12 stops on the The South Bank tour. Download the app, put in your headphones, and experience it for real.

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