5 Stop 5 of 12 on The Hit Factory

Shubert Alley

Times Square, New York City

A Preview

"Shubert Alley runs about three hundred feet between two theaters, and it is the closest thing the American theater has to a town square. Every opening night, every strike, every closing-night crowd, everybody spills out into this lane. It belongs to a family. Privately. It always has. The alley only exists because of fire code."

Hear the full story in the app — narrated and timed to play right where you're standing.

The Reveal

This stop is part of the tour’s larger story. An optional reveal at the end lets you revisit which details stayed perfectly honest and which got a little extra help.

Previous stop

The Paramount Building

Next stop

Fifteen Fifteen Broadway
The Hit Factory

The Hit Factory

12 stops · 38 min

Experience This Tour

$9.99 one-time

Tour Stops

Follow the full The Hit Factory route.

  1. 1 Introduction
  2. 2 The New Amsterdam Theatre
  3. 3 One Times Square
  4. 4 The Paramount Building
  5. 5 Shubert Alley
  6. 6 Fifteen Fifteen Broadway
  7. 7 The Palace Theatre
  8. 8 The Brill Building
  9. 9 The Ed Sullivan Theater
  10. 10 Radio City Music Hall
  11. 11 Thirty Rockefeller Plaza
  12. 12 The Reveal

Hear the full story at Shubert Alley

This is just one of 12 stops on the The Hit Factory tour. Download the app, put in your headphones, and experience it for real.

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