
The Hit Factory
Eight blocks of Broadway where American entertainment was manufactured. A Ziegfeld palace Disney found with mushrooms growing in the third row, a fourteen-million-pound theater lifted thirty feet into the air rather than demolished, a skyscraper built as a memorial to a dead teenager that became the most famous address in pop music, and the room where fifty thousand people wrote in for seven hundred and twenty-eight seats. Ten stops from West Forty-Second Street to Rockefeller Plaza.
What You'll Experience
Plan your walk
Know the route before you buy
- Starts at
- Introduction
- Ends at
- The Reveal
- Walking plan
- 38 min · ~1.2 miles
- Schedule
- Start, pause, and resume anytime
Included in the app
- Professional narration
- GPS-triggered stops
- Downloadable tour audio
- Ask the Historian Q&A
- Optional end-of-tour reveal
- All 12 story stops
A taste of what you'll hear
12 stops, each with its own story. Here's a preview.
"In nineteen ninety-three, a woman handed the chairman of Disney a hard hat and a flashlight and walked him into a ruined Broadway theater while rain came through the roof. There were mushrooms growing in the third row."
"Everything about this corner tells you a theater should be at street level. The Palace is thirty feet above your head, sitting inside the tower with the giant screen wrapped around its base — the enti..."
"Let's sort out what I did. Start with the one you should have flagged and probably didn't. The mushrooms were real."
Tour itinerary
Every stop on this walk
Explore the route before you go. Each stop has its own story preview, location details, and place in the larger tour.
- 11IntroductionIn nineteen ninety-three, a woman handed the chairman of Disney a hard hat and a flashlight and walked him into a ruined Broadway theater...40.7563, -73.9878 Read this stop
- 22The New Amsterdam TheatreThat's the New Amsterdam Theatre — the ornate one wedged into the middle of the block, with the deep arched entrance and all the curling...40.7563, -73.9878 Read this stop
- 33One Times SquareFind the narrow wedge of a building at the south end of all this — the skinny one buried under screens, where Broadway and Seventh Avenue...40.7560, -73.9858 Read this stop
- 44The Paramount BuildingLook up for the clock tower with the glass globe sitting on top of it. That's the Paramount Building, and the globe used to be lit from...40.7569, -73.9860 Read this stop
- 55Shubert AlleyShubert Alley runs about three hundred feet between two theaters, and it is the closest thing the American theater has to a town square.40.7580, -73.9873 Read this stop
- 66Fifteen Fifteen BroadwayA few floors up the tower in front of you there's a wall of glass that was, for about ten years, the most important window in American music.40.7578, -73.9855 Read this stop
- 77The Palace TheatreEverything about this corner tells you a theater should be at street level. The Palace is thirty feet above your head, sitting inside the...40.7594, -73.9856 Read this stop
- 88The Brill BuildingThere's a niche above the doors of this building with a brass bust of a teenage boy set into it.40.7607, -73.9840 Read this stop
- 99The Ed Sullivan TheaterThe theater behind that marquee has been four completely different buildings without ever moving an inch.40.7639, -73.9827 Read this stop
- 1010Radio City Music HallRadio City Music Hall seats nearly six thousand people. On its opening night, most of them wanted to leave.40.7600, -73.9800 Read this stop
- 1111Thirty Rockefeller PlazaFollow the line of flags in toward the tall building at the end of the promenade. Eight floors up inside it is a room that has been going...40.7587, -73.9787 Read this stop
- 1212The RevealLet's sort out what I did. Start with the one you should have flagged and probably didn't. The mushrooms were real.40.7587, -73.9787 Read this stop
Stories first
Every stop is built around people, conflict, ambition, and consequences—not a plaque read aloud.
Most of it is true. The extra mischief is just a wink at the end, but the story is what carries the walk.
Have questions? Just ask.
Curious about something you heard? Want to know more about a place? Ask us anything — we have a lot to say. It's more fun when it's a conversation.
Ready?
Download the app, head to the starting point, and press play. The stories start themselves.
Get the AppBefore you go
Quick answers
How much is this tour?
$9.99 as a one-time purchase in the iOS app. The New York City city pack is $14.99 and includes every currently available tour in the city.
Can I use it with spotty cell service?
Download the tour audio on Wi-Fi before leaving. Cached narration plays without streaming; map tiles and other online features may still need a connection.
Do I have to start at a specific time?
No. Start when it suits you, pause for a detour or meal, and resume later. Check the opening hours of any venue you personally plan to enter.
Are admission tickets included?
The purchase covers the Bad Historian audio experience. Transportation, food, and admission to third-party attractions are not included.
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The Hit Factory
$9.99 · one-time