8 Stop 8 of 12 on The Hit Factory

The Brill Building

Times Square, New York City

A Preview

"There's a niche above the doors of this building with a brass bust of a teenage boy set into it. Thousands of people walk under him every day and none of them know who he is. His name was Alan Lefcourt. His father, Abraham Lefcourt, was a self-made developer who had put up dozens of buildings around this city, and he was a man who intended his son to inherit all of it."

Hear the full story in the app — narrated and timed to play right where you're standing.

The Reveal

This stop is part of the tour’s larger story. An optional reveal at the end lets you revisit which details stayed perfectly honest and which got a little extra help.

Previous stop

The Palace Theatre

Next stop

The Ed Sullivan Theater
The Hit Factory

The Hit Factory

12 stops · 38 min

Experience This Tour

$9.99 one-time

Tour Stops

Follow the full The Hit Factory route.

  1. 1 Introduction
  2. 2 The New Amsterdam Theatre
  3. 3 One Times Square
  4. 4 The Paramount Building
  5. 5 Shubert Alley
  6. 6 Fifteen Fifteen Broadway
  7. 7 The Palace Theatre
  8. 8 The Brill Building
  9. 9 The Ed Sullivan Theater
  10. 10 Radio City Music Hall
  11. 11 Thirty Rockefeller Plaza
  12. 12 The Reveal

Hear the full story at The Brill Building

This is just one of 12 stops on the The Hit Factory tour. Download the app, put in your headphones, and experience it for real.

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